Source record

Published by arXiv cs.MA (T1 source). The original is at https://arxiv.org/abs/2609.29143.

Pipeline notes

The summary and note below are generated by the signal pipeline — they are Beyond Desk’s reading, not quotations from the source.

A pre-registered study (N=317) with three industry partners compares AI-moderated, human-moderated, and static interviews for market research. AI moderation matches human depth and covers more themes, but the extra richness does not improve consumer digital twin predictions over static interviews; prediction errors track thinking-style gaps and out-of-distribution questions.

Empirically tests whether AI-conducted interview depth translates into better digital twin predictions. The negative result is a useful corrective for teams building or buying such pipelines.

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No citations on record.